Ralph Lauren’s women’s fragrance Romance has been named the exclusive fragrance partner for the upcoming feature film, The Vow, a romantic drama starring Rachel McAdams and Channing Tatum. The Vow and Ralph Lauren Fragrance share the theme of enduring love.The movie, which comes to theaters February 10, 2012, tells the story of two newlyweds Paige and Leo (McAdams and Tatum) whose lives are changed by a car accident that puts Paige in a coma. Waking up with memory loss, Paige has no memory of Leo. Yet, he endeavors to win her heart again and rebuild their marriage.

“The moving narrative of The Vow reflects the Ralph Lauren Romance story about true love conquering all,” says Guillaume de Lesquen, president of Ralph Lauren Fragrances Worldwide, “and there couldn’t be two better actors than Rachel and Channing to convey this narrative.”

As part of the collaboration, Ralph Lauren Romance will be the exclusive sponsor of The Vow red carpet world premiere and after-party, taking place on Monday, February 6, 2012 in Los Angeles. A related sweepstakes is hosted on the Ralph Lauren Facebook fan site. The Romance commercial ad, shot by renowned photographer and filmmaker Bruce Weber, will appear in advanced screenings of The Vow throughout the U.S. and Canada next week.